$1 Million – and counting!
Bev Crushes It is a fundraising initiative supporting lung cancer care and research at Sunnybrook’s Odette Cancer Centre.
What began as a modest goal has morphed into something truly meaningful. Thanks to our community of generous donors, sponsors, golfers, volunteers, and friends, we’re on the brink of an amazing milestone — raising $1 million in support of ‘crushing’ lung cancer.
Why This Matters
It’s all about supporting Sunnybrook’s ability to deliver world-class care — today and into the future. Our fundraising dollars are dedicated to the Lung Cancer specialist team’s highest priorities – patient care, education, research, and capital investments.
Sunnybrook’s Odette Cancer Centre is deeply integrated with the Sunnybrook Research Institute and the Precision Diagnostics and Therapeutics Program. This enables highly personalized, minimally invasive care based on each patient’s biological, genetic, and imaging data. This approach improves outcomes, shortens recovery, and transforms the patient experience. Pretty incredible, right?
Bev’s Story
Meet Bev — the heart of this initiative and also a patient at the Odette Cancer Centre.
Having experienced Odette’s expertise, compassion, and innovation, Bev is passionate about giving back and ensuring that others receive the same extraordinary care.
Bev Crushes It is rooted in gratitude, determination, and hope — and powered by a community that believes lung cancer patients deserve better outcomes and a better experience.
Training the Next Generation
In 2026, we’ve committed to funding Sunnybrook’s Interventional Pulmonology (IP) Fellowship Program. This program trains highly-specialized physicians in minimally invasive techniques to diagnose lung cancer, relieve airway blockages, and treat complex cases. Since 2019, IP Fellows trained at Sunnybrook have gone on to establish or strengthen programs at hospitals across Canada and internationally — extending the impact of donor support far beyond Sunnybrook’s corridors.
Each fellowship represents an investment in today’s patients and tomorrow’s leaders in lung cancer and respirology care.
The Big Event
The 6th Annual Crush It with Bev Golf Tournament is on June 8, 2026, at The Thornhill Club. Whether you golf, sponsor, donate, or volunteer, your involvement helps move lung cancer care forward.
Boldly looking forward
With $1 million raised in our sights, we’re not slowing down. We share our aspirational target of reaching $1.25 million in 2026.
We also dream big and have a long-term vision of raising $5 million to help address one of the most underfunded and historically stigmatized cancers. Lung cancer is on the rise among non-smokers and younger people, and the need for continued investment is imperative.
Together, we’ve already accomplished something remarkable. With your support, we are unstoppable – continuing to strengthen care, expand expertise, and improve outcomes.
